Trust Evaluation Model based on Service Satisfaction
نویسندگان
چکیده
In most of the current trust model, the evaluation of whether an entity is trust is different to different judger. The reason of this phenomenon is that different judger use the different standard in its opinion. So the evaluation lack of convincing, are not well describe the relationship between two parties. In response to these issues, drawing on the trust relationship between human societies, the introduction of the domain and domain trust, building the trust evaluation model based on service satisfaction. In every domain according to the service of the node itself, abstracting representative multiple service attributes from the trusted relationship of the node service, service requester comprehensive evaluates multiple service attributes provided by service provider based on personal interest, and combines with the trust value, decide whether to trade finally; after the transaction, service request calculates QoS(quality of service) difference degree according to actual QoS and service provider’ own QoS claimed to judge the credibility of service provider, then gives corresponding rewards and punishment and trust update. The simulation results show that the model can more accurate assessment of the trust entity, to some extent effective against malicious attacks, which proves the validity and accuracy of the model.
منابع مشابه
A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank)
Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...
متن کاملA Sociological Study on Social Trust of Social Security Organization’s Insured Population (Case Study: West Tehran Social Security Branches)
Social trust is one of the foundations for social order in society. Trust in any organization is affected by various factors such as customer satisfaction, service quality, staff skill and taking into account the customer orientation and service receivers’ satisfaction principles. This research seeks to study the sociological study of social trust of the insured population of social security or...
متن کاملA Model for E-banking Trust In Iran’s Banking Industry
One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a ...
متن کاملReputation-Based Dynamic Trust Evaluation Model for multi-agent Systems based on service satisfaction
Trust and security issues have become critically important with the fast expansion of multi-agent system. Many computer applications such as the E-business systems, Agent-to-Agent, Grid and Semantic Web can be viewed as multi-agent systems which are open, anonymous and dynamic in nature. By its nature of multi-agent systems, malicious agents are always seeking to spread malicious content in the...
متن کاملA Novel Trust Management Model in the Social Internet of Things
The Internet of Things (IoT) and social networking integration, create a new concept named Social Internet of Things (SIoT) according to which the things are able to autonomously establish social relationships with regard to the owners. Things in SIoT operate according to a service-oriented architecture. There may be misbehaving owners and consequently misbehaving devices that can perform harmf...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- JSW
دوره 6 شماره
صفحات -
تاریخ انتشار 2011